Acquisition: Its important to make sure you optimise your acquisition effort by increasing efficiency which can be done if you select right customers to target. We can help you design strategies suitable for various profiles of customers.

Life Cycle Value: Once acquired it is critical to manage the customer through his life cycle. Its important to find the value of customer relationships so that you can differentiate your more valuable customers from others and can design different strategies for different types.

Loyalty: Retaining customer loyalty is important to ensure ongoing revenues from him. The degree of customer loyalty needs to be ascertained and strategies have to be designed to ensure that the loyalty factor goes up. We can help you achieve this through analytics

Maintenance: Customer maintenance through the life cycle in a way that possibilities of repeat business from him increases  

Collection/ Recovery: Different collections and recovery strategies need to be adopted for different sets of customers. Its very important to identify the clusters of customers for whom a particular strategy will work. Analytics can help design such strategies

Cross Sell: Cross selling is a way of retaining your customers longer and increase your share of his wallet of revenues. For this its critical to identify the characteristics which show the degree of customer’s inclination to go for more products. This ensures that the cross selling effort is well directed towards customers where the success rate of conversion will be much better.