Data is a very precious resource. How one uses the data can actually redefine the business dynamics for an organization. Various organizations have different ways of storing the data and many a times are not sure about how to analyse it. Various objectives can be achieved through analytics. These are:

		Increasing the revenue,
		Reducing the costs,
		Gaining market share,
		Deeper penetration into existing customer segments, identifying new customer segments,
		Product cross sell
		Risk analysis, loss forecasting, customer segmentation,
		Product / segment profitability

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